So far he has written one more book in addition to “Irresistible”: “ Drunk Tank Pink.” “Irresistible Summary”īy telling the reader how good that book is considered by authors of some undeniably great books. Technology is simply “ Irresistible.”Īdam Alter is an American marketing consultant and author, dedicated to “exploring the roots of our tech addiction.” He is also a teacher at the New York University Stern School of Business.
Have you ever wondered why are you currently reading this on your PC, laptop, tablet or smartphone? Adam Adler says that the answer to this question is pretty obvious.
4 min read ⌚ The Rise of Addictive Technology and the Business of Keeping Us Hooked
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